Beauty Of Joseon: Full Product Guide & Buyer's Guide (Pakistan)
Rooted in traditional Korean hanbang medicine, Beauty Of Joseon builds every formula around three core ingredients — rice, ginseng, and propolis — used in Korean herbal medicine for centuries. Below is the complete range with what each product actually does, not just what it costs.
Shop the Full Beauty Of Joseon Range
Every Beauty Of Joseon product available at TopShelf, with what it does and who it's for.
Sun Care
Beauty Of Joseon's SPF line is known for a lightweight, no-white-cast finish — unusual for high-SPF formulas — making it one of the most repurchased sunscreen lines in K-beauty.
Relief Sun Aqua-Fresh: Rice + B5 (SPF50+ PA++++)
A fluid, matte-finish sunscreen combining rice extract for brightening with panthenol (B5) for barrier support. Sits invisibly under makeup with no greasy residue.
Best for: oily/combination skin wanting a matte daily SPF
Rs.6,999 Rs.4,499
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2 verified reviews
Relief Sun: Rice + Probiotics (SPF50+ PA++++) 50ml
The original cult-favourite formula — adds probiotic ferments to the rice base for extra hydration and barrier support alongside broad-spectrum protection.
Best for: dry-to-normal skin, daily facial SPF
Rs.5,749 Rs.3,699
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3 verified reviews
Matte Sun Stick Mugwort + Camellia SPF Protection 18g
A portable stick format infused with mugwort (calming) and camellia oil (nourishing), designed for quick SPF reapplication over makeup during the day.
Best for: on-the-go SPF touch-ups
Rs.5,749 Rs.3,499
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4 verified reviews
Serums & Essences
Beauty Of Joseon's serums target hydration, brightening, and early signs of ageing using fermented rice and ginseng root extract as primary actives.
Ginseng Essence Water
A lightweight, water-textured essence that delivers ginseng's anti-ageing and circulation-boosting benefits in a fast-absorbing first step after cleansing.
Best for: prepping skin before serum, all skin types
Rs.2,588.60 Rs.1,849
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3 verified reviews
Glow Serum Propolis + Niacinamide 30ml
Combines antibacterial propolis with niacinamide to calm redness while gently brightening and evening out skin tone over time.
Best for: dull, blemish-prone skin
Rs.4,686 Rs.3,749
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2 verified reviews
Revive Serum Ginseng + Snail Mucin 30ml
Pairs ginseng root with snail secretion filtrate (a well-known repair ingredient) to support skin renewal and improve elasticity.
Best for: skin needing repair and firmness
Rs.5,749 Rs.3,999
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2 verified reviews
Glow Deep Serum Rice + Arbutin 30ml
Uses alpha-arbutin, a gentler alternative to hydroquinone, alongside rice extract to fade dark spots and even out tone without irritation.
Best for: hyperpigmentation, uneven tone
Rs.5,577 Rs.4,462.59
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2 verified reviews
Revive Eye Serum Ginseng + Retinal
A firming eye treatment using retinal (a fast-converting vitamin A derivative) with ginseng to target fine lines around the delicate eye area.
Best for: fine lines, early ageing signs around eyes
Rs.5,799 Rs.3,699
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Creams & Masks
Rich in rice bran and honey extract, this category focuses on deep hydration and overnight skin renewal.
Dynasty Cream
A nutrient-dense night cream loaded with rice bran water and botanical oils, designed to deeply nourish and visibly plump the skin overnight.
Best for: dry, dehydrated skin needing intensive care
Rs.7,999 Rs.5,999
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2 verified reviews
Jello Skin Massage Cream
A bouncy, gel-cream texture designed to be massaged into skin for a plumping, hydrating effect — doubles as a lightweight moisturizer.
Best for: normal-to-dry skin, morning hydration
Rs.4,999 Rs.3,999
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2 verified reviews
Ground Rice & Honey Glow Mask
A wash-off mask combining ground rice grains (gentle physical exfoliation) with honey to brighten and soften skin texture in one step.
Best for: weekly brightening & gentle exfoliation
Rs.7,999 Rs.5,699
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3 verified reviews
Apricot Blossom Peeling Gel
A gentle chemical-and-physical hybrid exfoliant that lifts away dead skin cells without harsh scrubbing, leaving skin smoother immediately.
Best for: dull, congested skin needing gentle exfoliation
Rs.5,349 Rs.3,799
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Toners & Milks
A lightweight hydrating layer that preps skin and locks in moisture before serums.
Glow Replenishing Rice Milk
A milky, nourishing toner-emulsion hybrid that replenishes moisture and imparts a soft glow, ideal as a lightweight moisturizer alternative in humid weather.
Best for: layering under makeup, humid climates
Rs.6,200 Rs.5,500
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3 verified reviews
Price Quick-Reference
| Product | Category | Price (PKR) |
|---|---|---|
| Dynasty Cream | Moisturizer | 5,999 |
| Ginseng Essence Water | Essence | 1,849 |
| Relief Sun: Rice + Probiotics 50ml | Sunscreen | 3,699 |
| Glow Serum Propolis + Niacinamide | Serum | 3,749 |
| Ground Rice & Honey Glow Mask | Mask | 5,699 |
| Revive Serum Ginseng + Snail Mucin | Serum | 3,999 |
Frequently Asked Questions
Is Beauty Of Joseon suitable for sensitive skin?
Yes — the brand's hanbang-based formulas are largely fragrance-light and built around calming ingredients like rice, ginseng, and centella, making them well-tolerated by sensitive skin types.
What's the difference between the two Relief Sun formulas?
The Rice + Probiotics version focuses on hydration and barrier support with a slight dewy finish, while the Rice + B5 Aqua-Fresh version is designed for a lighter, more matte daily finish — both carry SPF50+ PA++++ broad-spectrum protection.
Can I use the Ginseng Essence Water and Glow Serum together?
Yes — apply the lightweight essence first after cleansing, then follow with the thicker serum. This is the standard K-beauty layering order: thinnest to thickest texture.
Shop Beauty Of Joseon in Pakistan
Authentic hanbang-inspired skincare, imported and stocked for Pakistan.
Shop Beauty Of Joseon CollectionSources & Verified Links: Ingredient function and skincare claims referenced from official Beauty Of Joseon product documentation and standard dermatological literature on the ingredients named above.

